Simon Ashall trained as a journalist before moving into public relations. He joined the Association in 2009 and stood as a candidate in Horsell West in 2010. The year after, he became Deputy Chairman of the Association.
A member of Jonathan Lord's campaign team in 2010, Simon has focussed on improving voter communications and literature and served as the Association's Agent in 2013 until 2019. Since 2020, he has served as the Association's Deputy Chairman for Fundraising.
He was elected to Woking Borough Council in May 2018 for Heathlands ward.
Simon lives in Hook Heath with his wife Laura - also an active member of the Association - and their two daughters.